Marketing Automation for Small & Medium Businesses


Benchmarks for Small & Medium Businesses

What marketing automation success will look like in a year ahead and how small and medium businesses plan to achieve it.

Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. But what will be the most challenging obstacles to marketing automation success in the year ahead and how will small and medium businesses overcome them?

To find out, Ascend2 and its Research Partners fielded the Marketing Automation Survey and completed interviews with 291 business, marketing and sales professionals; 67% of whom were small and medium businesses (SMBs) with fewer than 500 employees.

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